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The End of Retail Exceptionalism: What the Action Slowdown Teaches the Industry
On May 14, 2026, the retail industry received a very loud wake-up call. For more than ten years, one company seemed to break all the rules of physics in business. That company is Action, the Dutch discount giant. Investors and experts called it “invincible” and “recession-proof.” But on that Thursday, the “halo” fell off. Shares…