Retail
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Ferrari Chief Marketing is out
$4 billion in market value gone in 48 hours. This is the exact price of a bad launch strategy. Ferrari revealed its first electric car, the €550,000 “Luce.” The stock market reacted instantly, and the company value dropped. Days later, Enrico Galliera was out. He was Ferrari’s Chief Marketing Officer for 16 years. Corporate PR…
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3 Euro Parcel Tariff in 6 Days: How Temu and Shein Found the Loophole
The cross-border game is changing. If your entire strategy is to sit back and wait for the new EU small parcel tax to level the playing field, you are dreaming. My direct, professional opinion is that this tax reform is not the solution many traditional retailers believe it to be. If you do not adapt…