Strategy

  • US Brand Equity Harvesting Trends: $3.9T Profit vs Quality

    US Brand Equity Harvesting Trends: $3.9T Profit vs Quality

    75% of consumers faced a product failure or bad customer service last year. That is double the rate recorded in 1976. Recent US brand equity harvesting trends may help explain this sharp increase and its impact on customer experience. At the same time, US corporate profits hit a record $3.9 trillion. A investigation by The…

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  • Retail Supply Chain Sourcing Trends 2026: The 77% Shift

    Retail Supply Chain Sourcing Trends 2026: The 77% Shift

    China holds a $1 trillion trade surplus with the rest of the world. It is the primary source of imports for 100 countries. Looking ahead, retail supply chain sourcing trends 2026 are likely to be shaped by China’s dominant position. To put that in perspective, the U.S. is the top import source for 33 countries,…

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  • Supermarket Food Service Trends 2026: Mercadona

    Supermarket Food Service Trends 2026: Mercadona

    €3 billion. That is how much Mercadona makes selling prepared food in Spain. They now sell more ready-to-eat meals and coffee than McDonald’s and Burger King combined in the Spanish market. These numbers perfectly illustrate the dramatic Spain supermarket food service trends 2026 is expected to bring. For decades, local bar owners in Spain survived…

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  • FMCG skincare market trends 2026: NIVEA drops 6.8% vs Derma

    FMCG skincare market trends 2026: NIVEA drops 6.8% vs Derma

    NIVEA sales dropped 6.8% in the first half of 2026. These results can be better understood when looking at FMCG skincare market trends 2026. In the second quarter alone, sales fell 6.7%. Because of this drag, parent company Beiersdorf was forced to cut its corporate financial guidance for the year. To stop the top-line decline,…

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  • Global Beer Market Trends 2026: The $41B Zero-Alcohol Shift

    Global Beer Market Trends 2026: The $41B Zero-Alcohol Shift

    The Numbers Behind the Decline Recent industry reports show a noticeable drop in beer production across major Western markets: Many market analysts look at these numbers and claim that traditional beer is dying. They see younger consumers drinking less alcohol and conclude that the entire category is facing an irreversible collapse. However, this conclusion is…

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  • World GDP Share 1820 to 2025: The Economic Transition

    World GDP Share 1820 to 2025: The Economic Transition

    Right after WWII, the U.S. held 30% of global economic power. By 2025, that share dropped to 14.7%. These trends reflect the shifting world GDP share 1820 to 2025, with China now holding 21.8%, and the EU sitting at 12.3%. These numbers are facts. They show a fundamental shift in the center of global production…

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  • Spain Grocery Private Label Share 2026 Market Trends

    Spain Grocery Private Label Share 2026 Market Trends

    82.6%. That is the sales share Lidl España captured with its private label this year. Mercadona sits right behind at 78.6%. Aldi follows closely at 77.5%. These numbers will help shape the Spain grocery private label share 2026 outlook. If you look only at these numbers, the headline seems clear: store brands are killing national…

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  • Europe Grocery Retail Consolidation 2026: REWE & Carrefour

    Europe Grocery Retail Consolidation 2026: REWE & Carrefour

    M&A deals in European grocery retail are up 30% since 2020, reflecting a broader movement toward Europe grocery retail consolidation 2026 is expected to accelerate. Corporate presentations call this trend “strategic scale” and “portfolio optimization.” The real reason is simpler: organic volume growth in European grocery retail is dead. Population growth across key European markets…

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  • Self-Checkout Shrinkage European Retailers Study 2026

    Self-Checkout Shrinkage European Retailers Study 2026

    In 2026, 27% of shoppers admit to stealing at self-checkout. Automation did not kill the cashier. It just turned regular customers into angry, unpaid workers – and in many cases, part-time thieves. We spent a decade trying to eliminate store staff. Now, major retailers are spending millions to bring them back. The Math Behind the…

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  • Europe FMCG Market Trends 2026: Danone vs Private Label

    Europe FMCG Market Trends 2026: Danone vs Private Label

    The North American yogurt market grew 11% last year, yet Danone’s volume dropped 2%. Following these weak metrics, financial firm Jefferies downgraded Danone to “Underperform” and cut its price target to €62. Many industry analysts quickly claimed that brand loyalty in consumer goods is dead. That conclusion is wrong. Brand loyalty is not dead. It…

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