FMCG
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Global Outbound Travel Statistics: Sweden 99% vs India 3%
Last year, 42 million international tourists visited Mexico. Understanding global outbound travel statistics by country can reveal which markets hold the greatest opportunities for fast-moving consumer goods (FMCG) brands. On paper, this number looks like a massive opportunity for fast-moving consumer goods (FMCG) brands. Yet global procurement teams lose millions of dollars in these markets…
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US Brand Equity Harvesting Trends: $3.9T Profit vs Quality
75% of consumers faced a product failure or bad customer service last year. That is double the rate recorded in 1976. Recent US brand equity harvesting trends may help explain this sharp increase and its impact on customer experience. At the same time, US corporate profits hit a record $3.9 trillion. A investigation by The…
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FMCG skincare market trends 2026: NIVEA drops 6.8% vs Derma
NIVEA sales dropped 6.8% in the first half of 2026. These results can be better understood when looking at FMCG skincare market trends 2026. In the second quarter alone, sales fell 6.7%. Because of this drag, parent company Beiersdorf was forced to cut its corporate financial guidance for the year. To stop the top-line decline,…