FMCG

  • EU international trade 1Q 2026

    EU international trade 1Q 2026

    €145.3 billion. That is the exact amount of money the European Union spent on imports from China in the first quarter of 2026 alone. If you want to see how deep this dependency goes, look at the chart. It shows a massive 18.2% surge in imports. We are buying green tech, solar components, and cheap…

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  • Ferrari Chief Marketing is out

    Ferrari Chief Marketing is out

    $4 billion in market value gone in 48 hours. This is the exact price of a bad launch strategy. Ferrari revealed its first electric car, the €550,000 “Luce.” The stock market reacted instantly, and the company value dropped. Days later, Enrico Galliera was out. He was Ferrari’s Chief Marketing Officer for 16 years. Corporate PR…

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  • 3 Euro Parcel Tariff in 6 Days: How Temu and Shein Found the Loophole

    3 Euro Parcel Tariff in 6 Days: How Temu and Shein Found the Loophole

    The cross-border game is changing. If your entire strategy is to sit back and wait for the new EU small parcel tax to level the playing field, you are dreaming. My direct, professional opinion is that this tax reform is not the solution many traditional retailers believe it to be. If you do not adapt…

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