FMCG
-
PepsiCo’s Strategic Paradigm Shift
300 million new snacking occasions. That is the exact number of times people chose PepsiCo products again in just one quarter. I have worked in retail and FMCG (Fast-Moving Consumer Goods) for many years. I watch closely how big brands act when the economy gets tough. Usually, their first move is simple: they raise prices.…
-
EU international trade 1Q 2026
€145.3 billion. That is the exact amount of money the European Union spent on imports from China in the first quarter of 2026 alone. This massive figure highlights the importance of retail margin protection for businesses competing in global markets. If you want to see how deep this dependency goes, look at the chart. It…
-
Ferrari Chief Marketing is out
$4 billion in market value gone in 48 hours. This is the exact price of a bad launch strategy. Ferrari revealed its first electric car, the €550,000 “Luce.” The stock market reacted instantly, and the company value dropped. Days later, Enrico Galliera was out. He was Ferrari’s Chief Marketing Officer for 16 years. Corporate PR…
-
3 Euro Parcel Tariff in 6 Days: How Temu and Shein Found the Loophole
The cross-border game is changing. If your entire strategy is to sit back and wait for the new EU small parcel tax to level the playing field, you are dreaming. My direct, professional opinion is that this tax reform is not the solution many traditional retailers believe it to be. If you do not adapt…